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Pharmacy – Making it Happen – Top Tips J Zucker/A Pandya

At last year’s Sigma Conference, Paul Gershlick (Partner at MAB) and I discussed the need for pharmacists to adapt to meet the changing landscape of the sector. Feedback suggested that, while many delegates saw the value in what we were suggesting, they were unclear as to how exactly they might best introduce this change and… Learn more

Internet Advertising Bureau provides guidance on native advertising

The Internet Advertising Bureau has published guidance on native advertising. This is advertising that combines advertising with editorial content. The aim is to help people involved in commissioning or publishing advertising to comply with the Consumer Protection from Unfair Trading Regulations 2008 and the CAP Code – both of which seek to ensure fair and… Learn more

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