Conservatives to come down tough on irresponsible marketing to children
The Conservatives would introduce a new law that would severely hamper any business that markets irresponsibly to children, if they win the General Election to be held this year. Conservative leader, David Cameron, wants to ‘mend Britain’s broken society’ and make businesses more responsible in how they market to children. He wants to see children protected from ‘premature sexualisation and excessive commercialisation’. Ultimately, any business flouting this could end up being banned from obtaining Government contracts for up to three years.
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