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Mark Weston

Don’t be so casual with use of easy name and up your game, Stelios tells easyJet

23 July 2010
By: Mark Weston | Discussion topic: Brands, Intellectual Property, News, Upload-IT

Stelios Haji-Ioannou – the founder of easyJet – has told the airline that it must improve its performance if it wants to continue using the ‘easy’ name. Although he was the founder, his family are now minority shareholders in the airline. Another Stelios company – easyGroup – owns the brand and licenses its use. However, Stelios is concerned after receiving unsolicited complaints about the airline’s punctuality rates. He has issued the airline with a formal notice to cure the problem within 90 days or it faces losing the right to use the brand.

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