E-tailers watch out: OFT on drive to increase consumer awareness and enforcement
The Office of Fair Trading is on a drive to increase the education of consumers shopping online, so that they are more aware of their rights and what to do if things go wrong. The OFT is also keen to ensure that enforcement agencies such as Trading Standards step up the quality of their enforcement. E-tailers had better watch out! The OFT wants its strategy to come into force by the end of this year. In the meantime, it is consulting on its proposed strategy. The consultation is open to comment until 13 October and can be found here: http://www.oft.gov.uk/shared_oft/consultations/eprotection/oft1252con.pdf.
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