The Advertising Standards Authority has started an advertising campaign to warn businesses of the impending extension of its remit to marketing on websites from 1 March 2011.
As reported in Upload-IT in September 2010, from 1 March 2011 marketing communications on any space within a business’s control, including its own websites and space on Facebook and Twitter, will have to comply to the non-broadcast advertising rules as set out in the CAP Code, the full text of which can be found here. Our article, which includes full details of the changes, can be found here.
Businesses must comply with the CAP Code by 1 March or risk an ASA investigation taking place, which can damage a business’s reputation and make it difficult for that business to find advertising space. For practical and cost-effective help and advice on how to comply with these changes, please contact us at Matthew Arnold & Baldwin before it’s too late.