55% of Internet users would rather the adverts are more personalised to what they want. Meanwhile, 90% are happy for sites to provide advertising if it means that they do not have to pay. 89% said that they want to control their privacy while online. 60% claim that their lives are now cheaper because of the Internet. These are the results of a survey of 2,000 UK web users from the Internet Advertising Bureau and ValueClick. For many more stats from the survey, click here: http://www.iabuk.net/research/library/consumers-and-online-privacy-2012.