Tobacco businesses in Australia were fuming over an Australian High Court decision to uphold a Government ban on pretty packaging for cigarettes. From December, tobacco companies will only be permitted to have plan packaging and a small unstylised brand name. The aim is to reduce the appeal of smoking, but unsurprisingly the businesses involved – such as British American Tobacco, Imperial Tobacco and Philip Morris – have produced a fiery response. They claim that their intellectual property has been acquired without their consent and this is unconstitutional. They also believe that the new law would lead to more counterfeit material, reduce prices, thus encourage more people to start smoking and lead to lower tax revenues. The Australian decision could influence other jurisdictions, such as the UK, where the Department of Health has already been consulting on similar changes.