41% of people who have a smart phone plan to buy something on their mobile device this Christmas. Meanwhile, 51% use their smart phone while out shopping on the high street, while another 29% said they would do so if wi-fi was more readily available. Meanwhile, 96% of consumers who shop online expect to buy something online at Christmas. The results of the survey of 2,000 UK consumers conducted by eDigitalResearch and IMRG are not surprising in that they serve to highlight the growing online and mobile trends when people shop.