MAB client Groupon has produced a Social Media Mini-Guide based on thorough research and a keen familiarity with the challenges and opportunities presented by the ever-evolving social media sphere.
Key findings of the research reinforce general perceptions regarding the importance to businesses of social media. Nearly half of respondent businesses confirmed that they use social media/ social commerce every day, and 89% believe that it will have a huge impact on their business. Unsurprisingly, therefore, 75% of those questioned said that they wanted to use social media/ social commerce in their marketing. The real challenge remains how to do so with maximum impact.
Social media is an increasingly powerful tool and one which businesses simply cannot afford to ignore. The Social Media Mini-Guide, which can be found here, provides insight into this complex field, answering questions from why social media is important to how best to use and measure it.
I highly recommend it.