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The London Olympic Games and Paralympic Games (Advertising and Trading) (England) Regulations 2011 have come into force to combat the exploitation of the Olympic and Paralympic brands in London in 2012....
ASA bans perfume advert because it could “sexualise a child”
The Advertising Standards Authority (ASA) has banned an advert for ‘Oh Lola!’ perfume, manufactured by Coty UK, featuring the 17-year-old actress Dakota Fanning. The advert featured the actress in...
Ofcom consults on code to prevent discrimination between broadcast advertisers
Ofcom has begun a consultation on the introduction of a code to prevent undue discrimination between broadcast advertisers. Ofcom has a duty under the Communications Act 2003 to set standards for the content...
ASA reiterates that card surcharges must be well indicated
The Advertising Standards Authority (ASA) has upheld a complaint that it received in relation to a website that was not clear about credit and debit card surcharges. The website had added a £1 or £2...
ASA tells competitors to try to resolve disputes amicably before involving the ASA
The Advertising Standards Authority has told businesses that they should try to resolve disputes with their competitors before flagging them up with the ASA. The ASA is the industry’s voluntary regulator...
New ISP guidelines for advertising “unlimited” and “fast” broadband
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have, following a consultation, published guidance for Internet Service Providers (ISPs) on the use...
British Gas finds itself in hot water and is told to cool down claims of commitment to servicing boiler problems within given timeframe
British Gas has been given a roasting by the Advertising Standards Authority after the heating giant fell foul of a claim that it was “committed” to carry out same-day visits to customers with no heating...
Ofcom reports that broadband speeds less than advertised
Despite the Advertising Standards Authority recently ruling that a Virgin Media advertising campaign criticising other broadband service providers for misleading the public could not appear again in its...
ASA in double whammy against L’Oreal
The Advertising Standards Authority (ASA) has issued two rulings against L’Oréal for the use of ‘digital manipulation’ in its adverts.
The two magazine adverts, one relating to "Teint Miracle"...
ASA rules against Virgin for over-doing ‘broadband con’ advert
The Advertising Standards Authority (ASA) has ruled against Virgin Media following a complaint by BT and Sky in relation to Virgin’s online advertising campaign which accused rivals of ‘conning’...