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Facebook hopes to transform mobile advertising

12 November 2010 | Mark Weston

Facebook has announced plans for businesses to offer deals to users via mobile phones, as well as plans to allow users to log-in to other applications on their mobile phone with their Facebook log-in details....

Tags on this discussion: advertising brand branding brands commercial agreement contract contracts data data protection ICO Information Commissioner's Office Intellectual property intellectual property rights Internet IP mobile broadband mobile network mobile phone mobile phone network Online personal data privacy trade mark trade marks web site web sites Website

European Commission takes UK to court over failure to protect privacy and data

11 October 2010 | Paul Gershlick

The European Commission has announced that it is taking the UK to the European Court of Justice for failure to properly implement European Union rules protecting protection of data and privacy. The issue...

Tags on this discussion: advertising advertising network advertising network service provider behavioural advertising CJEU Court of Justice of the European Union data data protection data protection act data protection directive Data Provider Directive DPA ECJ EU Europe European Commission European Court of Justice European Union interception of communications interception of data Internet service provider ISP misuse of data Online online content personal data Privacy and Electronic Communications Directive Regulation of Investigatory Powers Act RIPA web site web sites Website website content

Non-Scotch whisky from Scottish Spirits misleading

7 October 2010 | Paul Gershlick | 1 comment

The Advertising Standards Authority has ruled that an advert from a business based in Panama created ambiguity over whether its product was Scotch Whisky and should not be used again in its current form....

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising misleading selling

ASA: promoter does not need to obtain branded prize’s permission

30 September 2010 | Mark Weston

A person giving away as a prize the products of another brand does not need to obtain that other brand’s permission, if there is no other suggestion that the two are linked. Stella McCartney – the...

Tags on this discussion: advertising Advertising Standards Authority ASA brand brand protection branding brands infringement Intellectual property intellectual property rights IP misleading advertising trade mark trade mark infringement trade marks unfair unfair advantage

CAP Code to apply to material on own websites

8 September 2010 | Mark Weston

The CAP Code is being extended to apply to material on organisations’ own websites. The CAP Code is a code of practice governing the content of adverts and marketing communications. It is administered...

Tags on this discussion: advertising Advertising Standards Authority ASA banner ad CAP code Consumer Protection (Distance Selling) Regulations data protection data protection act data protection directive distance selling directive Distance Selling Regulations e-commerce E-Commerce Directive E-Commerce Regulations electronic commerce (EC directive) regulations Electronic Commerce Directive email emails keywords misleading advertising Online online content search search engine search engines search result search term web site web sites Website website content

Google announces relaxation in policy towards use of registered trade marks as keywords

16 August 2010 | Mark Weston

Google has announced a relaxation of its policies involving the sponsoring of other people’s trade marks as keywords. Sponsoring keywords triggers adverts when Internet users search on those terms. The...

Tags on this discussion: advertising brand brand protection branding brands CJEU comparative advertising Court of Justice of the European Union ECJ European Court of Justice infringement Intellectual property intellectual property rights Internet IP keywords Online search search engine search engines trade mark trade mark infringement trade marks

ASDA ad complaint upheld for suggesting that consumers having 100 day guarantee was additional to their legal rights

23 July 2010 | Mark Weston

The Advertising Standards Authority has upheld a complaint that ASDA’s advert was misleading because it was highlighting the benefits to consumers of its 100 day guarantee. It was misleading because...

Tags on this discussion: advertising Advertising Standards Authority ASA B2C business-to-consumer code of practice consumer consumer law consumer laws defect defective faulty misleading advertising misleading selling sale of goods act satisfactory quality SOGA

European Union Article 29 Working Party says consent for cookies cannot be implied by computer settings but has to be express

8 July 2010 | Mark Weston

Last year, the European Union published a Citizens' Rights Directive amending the 2002 Privacy and Electronic Communications Directive. The upshot of the change - which must be brought into each country's...

Tags on this discussion: advertising advertising network advertising network service provider Article 29 Working Party behavioural advertising cookies data data protection ePrivacy Directive EU European Union opt-in opt-out privacy Privacy and Electronic Communications Directive

ASA to consider charging to consider complaints

6 July 2010 | Mark Weston

The Advertising Standards Authority is considering requiring people to pay a fee if they want the ASA to consider complaints about their competitors. As yet, it is unclear how much the charges would be...

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising

Suppliers and customers braced for new competition law block exemption

11 May 2010 | Mark Weston

The European Commission has recently adopted a new exemption from breaching Article 101 of the Treaty on the Functioning of the European Union (previously Article 81 of the EC Treaty). Article 101 prohibits...

Tags on this discussion: active sale active selling advertising anti-trust Article 101 Article 81 block exemption Chapter I Prohibition commercial agreement Competition Act competition law distributor EC Treaty European Commission Guidelines Internet passive sale passive selling search engine search engines selective distribution supplier TFEU Treaty on the Functioning of the European Union vertical agreement

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Latest news and views tagged advertising

Facebook hopes to transform mobile advertising

European Commission takes UK to court over failure to protect privacy and data

Non-Scotch whisky from Scottish Spirits misleading

ASA: promoter does not need to obtain branded prize’s permission

CAP Code to apply to material on own websites

Google announces relaxation in policy towards use of registered trade marks as keywords

ASDA ad complaint upheld for suggesting that consumers having 100 day guarantee was additional to their legal rights

European Union Article 29 Working Party says consent for cookies cannot be implied by computer settings but has to be express

ASA to consider charging to consider complaints

Suppliers and customers braced for new competition law block exemption

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