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ITV told to mind the law, and be careful talking about it

7 November 2011 | Mark Weston

Ofcom, the UK communications regulator, has ruled that ITV breached the BCAP Code when interviewing the actress Amanda Holden on morning television. The Code specifies what broadcasters can and cannot...

Tags on this discussion: Amanda Holden BCAP BCAP Code BCAP Code Breach BCAP COde Compliance brand branding brands broadcast broadcast rights broadcaster broadcasters broadcasting broadcasts communications regulator illegal infringement ITV morning television Ofcom Ofcom ruling QualitySolicitors television TV undue prominence unlawful

ASA tells competitors to try to resolve disputes amicably before involving the ASA

23 October 2011 | Mark Weston

The Advertising Standards Authority has told businesses that they should try to resolve disputes with their competitors before flagging them up with the ASA. The ASA is the industry’s voluntary regulator...

Tags on this discussion: ad ads advert advertising Advertising Standards Advertising Standards Authority adverts ASA BCAP Code CAP code mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts misleading selling On-line Online online advertising online content web web content web postings web site web site content web sites Website website content websites

ASA reports surge in complaints for it to deal with incorrect messages on businesses’ own websites

10 October 2011 | Mark Weston

The Advertising Standards Authority has dealt with a surge in complaints about breaches of the CAP Code since its remit was extended to regulate content on people’s own websites. The CAP Code is a code...

Tags on this discussion: ad ads BCAP Code CAP code Internet Internet use Internet user mislead misleading misleading advertising On-line online content web web content web site web site content web sites Website website content

New ISP guidelines for advertising “unlimited” and “fast” broadband

7 October 2011 | Mark Weston

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have, following a consultation, published guidance for Internet Service Providers (ISPs) on the use...

Tags on this discussion: advert advertisement advertising Advertising Standards Authority ASA band width BCAP BCAP Code broadband broadband speed Broadcast Committee of Advertising Practice CAP CAP code Committee of Advertising Practice fair use Internet Internet service provider Internet service providers Internet speed ISP ISPs misleading misleading advert misleading advertisement misleading advertising misleading adverts Online unlimited broadband

ASA issues guidance on advert airbrushing

31 August 2011 | Mark Weston

The Advertising Standards Authority has issued guidance on use of airbrushing in cosmetic adverts, after ruling that some magazine adverts had been misleading because of their exaggerated product performance....

Tags on this discussion: ad ads advert advertis advertise advertisement advertisements advertising content Advertising Standards Advertising Standards Agency Advertising Standards Authority Advertising Standards Authority ruling adverts ASA ASA investigation ASA ruling BCAP BCAP Code BCAP Code Breach BCAP COde Compliance CAP CAP code CAP Code breach CAP Code compliance mislead misleading misleading advert misleading advertising misleading adverts non-broadcast advertising

British Gas finds itself in hot water and is told to cool down claims of commitment to servicing boiler problems within given timeframe

26 August 2011 | Paul Gershlick | 1 comment

British Gas has been given a roasting by the Advertising Standards Authority after the heating giant fell foul of a claim that it was “committed” to carry out same-day visits to customers with no heating...

Tags on this discussion: ad ads advertising Advertising Standards Authority ASA BCAP BCAP Code BCAP Code Breach BCAP COde Compliance CAP code CAP Code breach CAP Code compliance mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts

YSL addiction stopped

2 February 2011 | Simon Weinberg

The Advertising Standards Authority (ASA) has ruled that an advert for the Yves Saint Laurent perfume ‘Belle D’Opium’ should not be shown again in its current form as it breached the BCAP Code. The...

Tags on this discussion: advert advertisement advertising Advertising Standards Agency Advertising Standards Authority Advertising Standards Authority ruling advertisments adverts ASA BCAP BCAP Code Internet misleading misleading advertisement misleading advertising misleading adverts Online web site web sites Website

Moneysupermarket told to substantiate their claims

2 February 2011 | Simon Weinberg

The Advertising Standards Authority (ASA) has ruled that a Moneysupermarket advert should not be shown again in its current form as it breached the BCAP TV Code. The ASA ruling considered a complaint...

Tags on this discussion: ad ads advert advertisement advertisements advertising Advertising Standards Agency Advertising Standards Authority Advertising Standards Authority ruling adverts ASA BCAP BCAP Code Internet misleading misleading advert misleading advertisement misleading advertising misleading adverts Online ruling web web site web sites Website websites

Argos cautioned by the ASA

7 December 2010 | Mark Weston

The Advertising Standards Authority (ASA) has decided that an advert for Argos, in which it was claimed to customers that Argos would ‘deliver when you want at a time slot that suits you’, was misleading....

Tags on this discussion: advert advertisement advertising Advertising Standards Authority ASA BCAP Code brand branding brands infringement misleading misleading advert misleading advertising

New Codes of Practice for advertising

25 March 2010 | Paul Gershlick

BCAP (the Committee of Advertising Practice Broadcast Committee) and CAP (the Committee of Advertising Practice) are introducing new Codes of Practice regulating adverts. BCAP regulates the BCAP Code (which...

Tags on this discussion: Advertising Standards Authority ASA BCAP Code CAP code honest practices misleading advertising

Latest news and views tagged BCAP Code

ITV told to mind the law, and be careful talking about it

ASA tells competitors to try to resolve disputes amicably before involving the ASA

ASA reports surge in complaints for it to deal with incorrect messages on businesses’ own websites

New ISP guidelines for advertising “unlimited” and “fast” broadband

ASA issues guidance on advert airbrushing

British Gas finds itself in hot water and is told to cool down claims of commitment to servicing boiler problems within given timeframe

YSL addiction stopped

Moneysupermarket told to substantiate their claims

Argos cautioned by the ASA

New Codes of Practice for advertising

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