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Latest input tagged CAP code

ASA tells brand not to use misleading ‘manufactured by leading British manufacturer’ claim in its ads

16 July 2010 | Paul Gershlick

The Advertising Standards Authority has upheld a complaint against the following: ‘Manufactured by a leading British manufacturer, Tootal’. Tootal was a brand that was not the manufacturer. It was...

Tags on this discussion: Advertising Standards Authority ASA CAP code misleading advertising

ASA to consider charging to consider complaints

6 July 2010 | Mark Weston

The Advertising Standards Authority is considering requiring people to pay a fee if they want the ASA to consider complaints about their competitors. As yet, it is unclear how much the charges would be...

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising

Direct mailshot appearing to be torn magazine page with personal post-it note misleading

21 April 2010 | Mark Weston

A direct mailing appearing to be a torn magazine page with a personal handwritten post-it note was misleading, according to a ruling from the Advertising Standards Authority. The note said ‘Hi. I saw...

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising

New Codes of Practice for advertising

25 March 2010 | Paul Gershlick

BCAP (the Committee of Advertising Practice Broadcast Committee) and CAP (the Committee of Advertising Practice) are introducing new Codes of Practice regulating adverts. BCAP regulates the BCAP Code (which...

Tags on this discussion: Advertising Standards Authority ASA BCAP Code CAP code honest practices misleading advertising

Misleading Hovis ad not quite the best thing since sliced bread

2 March 2010 | Paul Gershlick

The Advertising Standard Agency has ruled that Premier Foods should stop using a misleading advert which stated that its Hovis brand had been voted Britain’s softest white bread. The claim was based...

Tags on this discussion: Advertising Standards Authority ASA CAP code comparative advertising misleading advertising trade mark

Dabs comes unstuck as ASA tells retailers not to publish prices in printed brochures if they change regularly

26 February 2010 | Mark Weston

The Advertising Standard Agency has rebuked Dabs, the online retailer, for advertising prices in its printed brochures that were not accurate. Dabs argued that its prices changed regularly and its printed...

Tags on this discussion: Advertising Standards Authority ASA CAP code misleading advertising

Wheels fall off bike chain business’s ad campaign for wrongly suggesting endorsement of Olympic winner

10 February 2010 | Paul Gershlick

A bike chain manufacturer has been rebuked by the Advertising Standards Authority for misleading people into thinking that an Olympic medal winning cyclist had endorsed their products when she had not....

Tags on this discussion: Advertising Standards Authority ASA CAP code consent Consumer Protection from Unfair Trading Regulations Court of Appeal image rights misleading advertising

Proposals to extend the CAP Code will give the ASA power to adjudicate on web site content…

2 December 2009 | Samantha Lloyd

The Advertising Standards Board of Finance has been working on plans to extend the current CAP Code to cover web site content which would bring statements made on web sites within the remit of the Advertising...

Tags on this discussion: Advertising Standards Authority Advertising Standards Board of Finance ASA CAP code website content

ASA rules fake invoice ad was misleading…

18 November 2009 | Paul Gershlick

The Advertising Standards Authority – the advertising watchdog – has ruled that a leaflet presented as a fake invoice for trade mark registrations was misleading. The leaflet, sent to businesses by...

Tags on this discussion: Advertising Standards Authority ASA CAP code misleading advertising

Latest input tagged CAP code

ASA tells brand not to use misleading ‘manufactured by leading British manufacturer’ claim in its ads

ASA to consider charging to consider complaints

Direct mailshot appearing to be torn magazine page with personal post-it note misleading

New Codes of Practice for advertising

Misleading Hovis ad not quite the best thing since sliced bread

Dabs comes unstuck as ASA tells retailers not to publish prices in printed brochures if they change regularly

Wheels fall off bike chain business’s ad campaign for wrongly suggesting endorsement of Olympic winner

Proposals to extend the CAP Code will give the ASA power to adjudicate on web site content…

ASA rules fake invoice ad was misleading…

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