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ASA launches advertising campaign on the online marketing regulation

19 January 2011 | Simon Weinberg

The Advertising Standards Authority has started an advertising campaign to warn businesses of the impending extension of its remit to marketing on websites from 1 March 2011. As reported in Upload-IT...

Tags on this discussion: ad ads advert advertising Advertising Standards Authority advertisment adverts ASA ASA investigation CAP code CAP Code compliance Facebook Internet marketing Online online advertising online marketing SME SMEs twitter use of Facebook web web content web site web sites Website website content websites

ASA decides Vitamin Water not “nutritious”

19 January 2011 | Mark Weston

The Advertising Standards Authority has ruled that a Coca-Cola advert for Vitamin Water, one of its products, is misleading as it described the product as “nutritious”. The ASA considered that for...

Tags on this discussion: ad ads advert advertisement advertiser advertising network advertising regulations Advertising Standards Authority Advertising Standards Authority ruling adverts ASA ASA ruling breach CAP code CAP Code breach misleading misleading advert misleading advertising misleading adverts online advertising

ASA rules against advert denigratory about competitor even if not expressly identified in the ad

19 January 2011 | Mark Weston

The Advertising Standards Authority has ruled that Imagine (an estate agency) broke the CAP Code by making an advert that was misleading and unfairly denigratory of a competitor (Claret), even though the...

Tags on this discussion: ad ads advert advertisement Advertising Standards Authority adverts ASA CAP code denigratory misleading misleading advert misleading advertising Online web web site web sites Website websites

Non-Scotch whisky from Scottish Spirits misleading

7 October 2010 | Paul Gershlick | 1 comment

The Advertising Standards Authority has ruled that an advert from a business based in Panama created ambiguity over whether its product was Scotch Whisky and should not be used again in its current form....

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising misleading selling

CAP Code to apply to material on own websites

8 September 2010 | Mark Weston

The CAP Code is being extended to apply to material on organisations’ own websites. The CAP Code is a code of practice governing the content of adverts and marketing communications. It is administered...

Tags on this discussion: advertising Advertising Standards Authority ASA banner ad CAP code Consumer Protection (Distance Selling) Regulations data protection data protection act data protection directive distance selling directive Distance Selling Regulations e-commerce E-Commerce Directive E-Commerce Regulations electronic commerce (EC directive) regulations Electronic Commerce Directive email emails keywords misleading advertising Online online content search search engine search engines search result search term web site web sites Website website content

Virgin’s service email to customer who had opted out of marketing communications broke CAP Code

16 August 2010 | Mark Weston

Virgin Media breached the CAP Code by emailing a customer who had opted-out of marketing communications with details of other aspects of the service that the customer may be missing out on. Virgin argued...

Tags on this discussion: Advertising Standards Authority ASA CAP code data data protection act data subject misleading advertising misuse of data opt-out personal data

ASA tells brand not to use misleading ‘manufactured by leading British manufacturer’ claim in its ads

16 July 2010 | Paul Gershlick

The Advertising Standards Authority has upheld a complaint against the following: ‘Manufactured by a leading British manufacturer, Tootal’. Tootal was a brand that was not the manufacturer. It was...

Tags on this discussion: Advertising Standards Authority ASA CAP code misleading advertising

ASA to consider charging to consider complaints

6 July 2010 | Mark Weston

The Advertising Standards Authority is considering requiring people to pay a fee if they want the ASA to consider complaints about their competitors. As yet, it is unclear how much the charges would be...

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising

Direct mailshot appearing to be torn magazine page with personal post-it note misleading

21 April 2010 | Mark Weston

A direct mailing appearing to be a torn magazine page with a personal handwritten post-it note was misleading, according to a ruling from the Advertising Standards Authority. The note said ‘Hi. I saw...

Tags on this discussion: advertising Advertising Standards Authority ASA CAP code misleading advertising

New Codes of Practice for advertising

25 March 2010 | Paul Gershlick

BCAP (the Committee of Advertising Practice Broadcast Committee) and CAP (the Committee of Advertising Practice) are introducing new Codes of Practice regulating adverts. BCAP regulates the BCAP Code (which...

Tags on this discussion: Advertising Standards Authority ASA BCAP Code CAP code honest practices misleading advertising

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Latest news and views tagged CAP code

ASA launches advertising campaign on the online marketing regulation

ASA decides Vitamin Water not “nutritious”

ASA rules against advert denigratory about competitor even if not expressly identified in the ad

Non-Scotch whisky from Scottish Spirits misleading

CAP Code to apply to material on own websites

Virgin’s service email to customer who had opted out of marketing communications broke CAP Code

ASA tells brand not to use misleading ‘manufactured by leading British manufacturer’ claim in its ads

ASA to consider charging to consider complaints

Direct mailshot appearing to be torn magazine page with personal post-it note misleading

New Codes of Practice for advertising

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