Comparative Advertising | Matthew Arnold & Baldwin LLP | Giving you a lot more than just law...

Latest news and views tagged comparative advertising

RSS

It’s all gravy – ASA upholds Bisto complaint against Knorr comparative advertising

22 June 2011 | Mark Weston

The Advertising Standards Authority (ASA) has ruled that Knorr breached the CAP Code (which regulates non-broadcast advertising) in its adverts comparing its own gravy granules with those produced by Bisto. The...

Tags on this discussion: advert advertise advertisement advertising Advertising Standards Authority Advertising Standards Authority ruling ASA ASA ruling brand branding CAP code comparative advertising consumer consumers food food retails misleading advertising non-broadcast advertising

M&S finds keyword advertising policy not smelling of roses as Advocate General unimpressed with its sponsored ads for “Interflora”

2 April 2011 | Mark Weston

An Advocate General has given his view to the European Court of Justice in a trade mark infringement case involving keyword advertising. The case revolved around M&S sponsoring “Interflora” as...

Tags on this discussion: ad ads advert advertising adverts advocate general AdWords CJEU comparative advertising confusingly similar Court of Justice of European Union Court of Justice of the European Union ECJ EU Europe European Court of Justice European Union infringement Intellectual property intellectual property rights Internet Internet use Internet user IP IP infringement keyword misleading misleading advert misleading advertisement misleading advertising misleading adverts Online online advertising online content online marketing online trading search search engine search engines search result search term trade mark trade mark infringement trade marks trade marks directive unfair unfair advantage web web site web sites Website websites

Comparative advertiser told not to fan the flames in unfair treatment of competitor’s trade marks – Kingspan v Rockwool, High Court

11 March 2011 | Mark Weston

Kingspan made construction products that included insulation boards and panels made with plastic foams. Rockwool produced stone wool, which was used as the insulating core of panels made and sold by many...

Tags on this discussion: ad ads advert adverts brand brand protection brands comparative advertising Comparative Advertising Directive infringement Intellectual property intellectual property rights IP IP infringement mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts trade mark trade mark infringement trade marks trademark trademarks

Retailers can compare food products in adverts even if the products are not identical – Lidl v Vierzon, European Court of Justice

25 November 2010 | Mark Weston

Lidl objected to an advert published by Leclerc (another shop) which sought to compare the shopping bills from the two good retailers. Lidl argued that the advert was misleading as it did not compared...

Tags on this discussion: brand branding brands Business Protection from Misleading Marketing Regulations comparative advertising Comparative Advertising Directive competition consumer consumers Court of Justice of European Union Court of Justice of the European Union ECJ EU EU law Europe European Court of Justice European Union infringement Intellectual property intellectual property rights IP IP infringement misleading misleading advertising trade mark trade mark infringement trade marks unfair competition

Google announces relaxation in policy towards use of registered trade marks as keywords

16 August 2010 | Mark Weston

Google has announced a relaxation of its policies involving the sponsoring of other people’s trade marks as keywords. Sponsoring keywords triggers adverts when Internet users search on those terms. The...

Tags on this discussion: advertising brand brand protection branding brands CJEU comparative advertising Court of Justice of the European Union ECJ European Court of Justice infringement Intellectual property intellectual property rights Internet IP keywords Online search search engine search engines trade mark trade mark infringement trade marks

Should ASDA have gone to Specsavers to see that its strapline would take unfair advantage? – Specsavers v Asda, High Court

16 August 2010 | Paul Gershlick

Specsavers was a famous money-saving optician and had registered trade marks for its name and two overlapping ovals logo. Asda was re-launching its optician service. Specsavers objected to the logo and...

Tags on this discussion: brand branding brands comparative advertising detriment EU law European Union High Court infringement Intellectual property intellectual property rights IP logo trade mark trade mark infringement trade marks Trade Marks Act unfair unfair advantage

Court of Appeal thinks ECJ comparative advertising ruling is not worth it, but follows it reluctantly – L’Oréal v Bellure, Court of Appeal

8 June 2010 | Paul Gershlick

The Court of Appeal has followed a key 2009 decision of the European Court of Justice on comparative advertising because it said it had to do so, but issued some stinging criticism of the ECJ’s ruling....

Tags on this discussion: brand brand protection branding comparative advertising Court of Appeal Intellectual property intellectual property rights IP trade mark trade mark infringement trade marks

European Court of Justice applies recent ruling in Google v Louis Vuitton case, but we’re still none the wiser of the implications – Die BergSpechte Outdoor Reisen und Alpinschule Edi Koblmueller v Guenter, European Court of Justice

26 March 2010 | Paul Gershlick

As reported here, the European Court of Justice has recently ruled on the long-awaited Google v Louis Vuitton case, concerning the extent to which brand owners, competitors and search engine providers...

Tags on this discussion: AdWords brand brand protection branding brands comparative advertising e-commerce ECJ European Court of Justice Intellectual property intellectual property rights Internet referencing service provider keywords search engine search engines search term trade mark trade mark infringement trade marks

European Court of Justice gives eagerly-awaited ruling in Google keyword search terms trade mark cases – Google v Louis Vuitton, European Court of Justice

26 March 2010 | Paul Gershlick

In an eagerly-awaited judgment, the European Court of Justice has ruled on whether use of a trade mark term for the purpose of creating a sponsored advert and getting higher up the search results could...

Tags on this discussion: AdWords brand brand protection branding brands comparative advertising e-commerce E-Commerce Directive E-Commerce Regulations ECJ Electronic Commerce Directive European Court of Justice expeditious host hosting Intellectual property intellectual property rights Internet referencing service provider keywords Louis Vuitton search engine search engines search term trade mark trade mark infringement trade marks

Misleading Hovis ad not quite the best thing since sliced bread

2 March 2010 | Paul Gershlick

The Advertising Standard Agency has ruled that Premier Foods should stop using a misleading advert which stated that its Hovis brand had been voted Britain’s softest white bread. The claim was based...

Tags on this discussion: Advertising Standards Authority ASA CAP code comparative advertising misleading advertising trade mark

Page 1 of 212 »

Latest news and views tagged comparative advertising

It’s all gravy – ASA upholds Bisto complaint against Knorr comparative advertising

M&S finds keyword advertising policy not smelling of roses as Advocate General unimpressed with its sponsored ads for “Interflora”

Comparative advertiser told not to fan the flames in unfair treatment of competitor’s trade marks – Kingspan v Rockwool, High Court

Retailers can compare food products in adverts even if the products are not identical – Lidl v Vierzon, European Court of Justice

Google announces relaxation in policy towards use of registered trade marks as keywords

Should ASDA have gone to Specsavers to see that its strapline would take unfair advantage? – Specsavers v Asda, High Court

Court of Appeal thinks ECJ comparative advertising ruling is not worth it, but follows it reluctantly – L’Oréal v Bellure, Court of Appeal

European Court of Justice applies recent ruling in Google v Louis Vuitton case, but we’re still none the wiser of the implications – Die BergSpechte Outdoor Reisen und Alpinschule Edi Koblmueller v Guenter, European Court of Justice

European Court of Justice gives eagerly-awaited ruling in Google keyword search terms trade mark cases – Google v Louis Vuitton, European Court of Justice

Misleading Hovis ad not quite the best thing since sliced bread

Contact us

View latest Upload

Subscribe to Upload

Employer Helpline

Events

News