Keywords | Matthew Arnold & Baldwin LLP | Giving you a lot more than just law...

Latest news and views tagged keywords

RSS

European Parliament seeks to change law to stop people bidding on rivals’ trade marks

23 November 2010 | Mark Weston

Under a European Court of Justice ruling this year, businesses can pay to bid on rivals’ trade marks as keywords on search engines like Google so that they appear in the search results, as long as there...

Tags on this discussion: brand brand protection branding brands CJEU Court of Justice of European Union Court of Justice of the European Union ECJ EU EU law European Court of Justice European Parliament European Union Intellectual property intellectual property rights Internet IP keywords Online parasitism trade mark trade mark infringement trade marks trademarks tradmark unfair unfair competition web web site web sites webistes Website websites

CAP Code to apply to material on own websites

8 September 2010 | Mark Weston

The CAP Code is being extended to apply to material on organisations’ own websites. The CAP Code is a code of practice governing the content of adverts and marketing communications. It is administered...

Tags on this discussion: advertising Advertising Standards Authority ASA banner ad CAP code Consumer Protection (Distance Selling) Regulations data protection data protection act data protection directive distance selling directive Distance Selling Regulations e-commerce E-Commerce Directive E-Commerce Regulations electronic commerce (EC directive) regulations Electronic Commerce Directive email emails keywords misleading advertising Online online content search search engine search engines search result search term web site web sites Website website content

Google announces relaxation in policy towards use of registered trade marks as keywords

16 August 2010 | Mark Weston

Google has announced a relaxation of its policies involving the sponsoring of other people’s trade marks as keywords. Sponsoring keywords triggers adverts when Internet users search on those terms. The...

Tags on this discussion: advertising brand brand protection branding brands CJEU comparative advertising Court of Justice of the European Union ECJ European Court of Justice infringement Intellectual property intellectual property rights Internet IP keywords Online search search engine search engines trade mark trade mark infringement trade marks

European Court of Justice applies recent ruling in Google v Louis Vuitton case, but we’re still none the wiser of the implications – Die BergSpechte Outdoor Reisen und Alpinschule Edi Koblmueller v Guenter, European Court of Justice

26 March 2010 | Paul Gershlick

As reported here, the European Court of Justice has recently ruled on the long-awaited Google v Louis Vuitton case, concerning the extent to which brand owners, competitors and search engine providers...

Tags on this discussion: AdWords brand brand protection branding brands comparative advertising e-commerce ECJ European Court of Justice Intellectual property intellectual property rights Internet referencing service provider keywords search engine search engines search term trade mark trade mark infringement trade marks

European Court of Justice gives eagerly-awaited ruling in Google keyword search terms trade mark cases – Google v Louis Vuitton, European Court of Justice

26 March 2010 | Paul Gershlick

In an eagerly-awaited judgment, the European Court of Justice has ruled on whether use of a trade mark term for the purpose of creating a sponsored advert and getting higher up the search results could...

Tags on this discussion: AdWords brand brand protection branding brands comparative advertising e-commerce E-Commerce Directive E-Commerce Regulations ECJ Electronic Commerce Directive European Court of Justice expeditious host hosting Intellectual property intellectual property rights Internet referencing service provider keywords Louis Vuitton search engine search engines search term trade mark trade mark infringement trade marks

Latest news and views tagged keywords

European Parliament seeks to change law to stop people bidding on rivals’ trade marks

CAP Code to apply to material on own websites

Google announces relaxation in policy towards use of registered trade marks as keywords

European Court of Justice applies recent ruling in Google v Louis Vuitton case, but we’re still none the wiser of the implications – Die BergSpechte Outdoor Reisen und Alpinschule Edi Koblmueller v Guenter, European Court of Justice

European Court of Justice gives eagerly-awaited ruling in Google keyword search terms trade mark cases – Google v Louis Vuitton, European Court of Justice

Contact us

View latest Upload

Subscribe to Upload

Employer Helpline

Events

News