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ASA reiterates that card surcharges must be well indicated

26 October 2011 | Mark Weston

The Advertising Standards Authority (ASA) has upheld a complaint that it received in relation to a website that was not clear about credit and debit card surcharges. The website had added a £1 or £2...

Tags on this discussion: advert advertising Advertising Standard Authority adverts ASA CAP code card surcharge commercial agreement Commercial contract commercial contracts consumer consumer contract Consumer Rights Directive contract contract law contracts credit card credit card surcharge debit card debit card surcharge e-commerce EU EU law European Union European Union law illegal infringement Internet job advertisements marketing marketing campaign misleading misleading advertising Office of Fair Trading OFT Online online content online payment method payment payment method surcharge unauthorised unlawful web web site web sites Website website content websites

ASA tells competitors to try to resolve disputes amicably before involving the ASA

23 October 2011 | Mark Weston

The Advertising Standards Authority has told businesses that they should try to resolve disputes with their competitors before flagging them up with the ASA. The ASA is the industry’s voluntary regulator...

Tags on this discussion: ad ads advert advertising Advertising Standards Advertising Standards Authority adverts ASA BCAP Code CAP code mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts misleading selling On-line Online online advertising online content web web content web postings web site web site content web sites Website website content websites

ASA reports surge in complaints for it to deal with incorrect messages on businesses’ own websites

10 October 2011 | Mark Weston

The Advertising Standards Authority has dealt with a surge in complaints about breaches of the CAP Code since its remit was extended to regulate content on people’s own websites. The CAP Code is a code...

Tags on this discussion: ad ads BCAP Code CAP code Internet Internet use Internet user mislead misleading misleading advertising On-line online content web web content web site web site content web sites Website website content

New ISP guidelines for advertising “unlimited” and “fast” broadband

7 October 2011 | Mark Weston

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have, following a consultation, published guidance for Internet Service Providers (ISPs) on the use...

Tags on this discussion: advert advertisement advertising Advertising Standards Authority ASA band width BCAP BCAP Code broadband broadband speed Broadcast Committee of Advertising Practice CAP CAP code Committee of Advertising Practice fair use Internet Internet service provider Internet service providers Internet speed ISP ISPs misleading misleading advert misleading advertisement misleading advertising misleading adverts Online unlimited broadband

BT Infinity ad wording ruled by ASA to be misleading

3 October 2011 | Mark Weston

The Advertising Standards Authority has ruled that BT’s wording in its adverts for the BT Infinity broadband service were misleading and should not be repeated in their current form. The investigation...

Tags on this discussion: ad ads advert adverts ASA ASA ruling CAP code CAP Code breach mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts

Price comparison sites that only compared their own products told not to be misleading

26 September 2011 | Mark Weston

Two price comparison web sites have been ordered by the Office of Fair Trading to come clean and be clearer about whether they are in fact their comparing prices with those of third parties. One website...

Tags on this discussion: B2C business-to-consumer consumer consumer law consumer laws consumer protection Consumer Protection from Unfair Trading Regulations consumers CPUTR marketing marketing communications mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts misleading omission misleading selling misleading statement Office of Fair Trading OFT On-line Online online advertising online content online marketing online trading web web content web site web sites Website website content websites

TripAdvisor strongly denies claims of dishonesty on its site as ASA investigates complaint from KwikChex

19 September 2011 | Mark Weston

TripAdvisor – the website where travel lovers post reviews of their holiday experiences – is coming under the scrutiny of the Advertising Standards Authority after a complaint has been that its site...

Tags on this discussion: ad ads advert Advertising Standards Advertising Standards Authority adverts ASA ASA investigation astroturfing B2C business-to-consumer CAO Code CAP Code compliance consumer consumer law consumer laws Consumer Protection from Unfair Trading Consumer Protection from Unfair Trading Regulations Consumer Protection from Unfair Trading Regulations 2008 consumers CPUTR decent Fraud honest Internet Internet use Internet user legal mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts misleading selling On-line Online online advertising online content online trading truthful UGC user user-generated content web web content web site web site content web sites Website website content websites

ASA issues guidance on advert airbrushing

31 August 2011 | Mark Weston

The Advertising Standards Authority has issued guidance on use of airbrushing in cosmetic adverts, after ruling that some magazine adverts had been misleading because of their exaggerated product performance....

Tags on this discussion: ad ads advert advertis advertise advertisement advertisements advertising content Advertising Standards Advertising Standards Agency Advertising Standards Authority Advertising Standards Authority ruling adverts ASA ASA investigation ASA ruling BCAP BCAP Code BCAP Code Breach BCAP COde Compliance CAP CAP code CAP Code breach CAP Code compliance mislead misleading misleading advert misleading advertising misleading adverts non-broadcast advertising

British Gas finds itself in hot water and is told to cool down claims of commitment to servicing boiler problems within given timeframe

26 August 2011 | Paul Gershlick | 1 comment

British Gas has been given a roasting by the Advertising Standards Authority after the heating giant fell foul of a claim that it was “committed” to carry out same-day visits to customers with no heating...

Tags on this discussion: ad ads advertising Advertising Standards Authority ASA BCAP BCAP Code BCAP Code Breach BCAP COde Compliance CAP code CAP Code breach CAP Code compliance mislead misleading misleading advert misleading advertisement misleading advertising misleading adverts

ASA in double whammy against L’Oreal

27 July 2011 | Mark Weston

The Advertising Standards Authority (ASA) has issued two rulings against L’Oréal for the use of ‘digital manipulation’ in its adverts. The two magazine adverts, one relating to "Teint Miracle"...

Tags on this discussion: advert advertisement advertising advertising content Advertising Standards Agency Advertising Standards Authority adverts airbrush anti-aging ASA CAP CAP code digital manipulation infringement L'Oreal Lancôme L’Oréal marketing communications Maybelline misleading misleading advert misleading advertisement misleading advertising

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Latest news and views tagged misleading advertising

ASA reiterates that card surcharges must be well indicated

ASA tells competitors to try to resolve disputes amicably before involving the ASA

ASA reports surge in complaints for it to deal with incorrect messages on businesses’ own websites

New ISP guidelines for advertising “unlimited” and “fast” broadband

BT Infinity ad wording ruled by ASA to be misleading

Price comparison sites that only compared their own products told not to be misleading

TripAdvisor strongly denies claims of dishonesty on its site as ASA investigates complaint from KwikChex

ASA issues guidance on advert airbrushing

British Gas finds itself in hot water and is told to cool down claims of commitment to servicing boiler problems within given timeframe

ASA in double whammy against L’Oreal

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