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New Codes of Practice for advertising

25 March 2010 | Paul Gershlick

BCAP (the Committee of Advertising Practice Broadcast Committee) and CAP (the Committee of Advertising Practice) are introducing new Codes of Practice regulating adverts. BCAP regulates the BCAP Code (which...

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Misleading Hovis ad not quite the best thing since sliced bread

2 March 2010 | Paul Gershlick

The Advertising Standard Agency has ruled that Premier Foods should stop using a misleading advert which stated that its Hovis brand had been voted Britain’s softest white bread. The claim was based...

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Dabs comes unstuck as ASA tells retailers not to publish prices in printed brochures if they change regularly

26 February 2010 | Mark Weston

The Advertising Standard Agency has rebuked Dabs, the online retailer, for advertising prices in its printed brochures that were not accurate. Dabs argued that its prices changed regularly and its printed...

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Wheels fall off bike chain business’s ad campaign for wrongly suggesting endorsement of Olympic winner

10 February 2010 | Paul Gershlick

A bike chain manufacturer has been rebuked by the Advertising Standards Authority for misleading people into thinking that an Olympic medal winning cyclist had endorsed their products when she had not....

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Actimel TV advert not given clean bill of health by advertising watchdog…

18 November 2009 | Paul Gershlick

Danone has been pulled up for having a misleading television advert. After a consumer complained, the Advertising Standards Authority ruled that the advert for the Actimel yogurt was misleading. The ASA...

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ASA rules fake invoice ad was misleading…

18 November 2009 | Paul Gershlick

The Advertising Standards Authority – the advertising watchdog – has ruled that a leaflet presented as a fake invoice for trade mark registrations was misleading. The leaflet, sent to businesses by...

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